Black and white photographs are the basic visual means of expression in LMT image, product and service communication.
If the visual materials (e.g. device photographs, film and series posters) of third parties are not black and white initially, we don’t make them black and white.
We do not use black and white photographs for public relations and corporate communication purposes.
In social media communication, we use black and white photographs if they fit the context and communication goal. For example, we don’t use black and white photographs in Midsummer’s celebration greetings.