We adapt LMT language to communication situations and their purpose. Therefore, in LMT communication we keep the following apart:
Information, that helps to explain or clarify those aspects of LMT services and devices that users are interested in (e.g. explanatory information on a homepage, product instructions, etc.).
Advertising , that generates interest in LMT services and devices, addressing the audience’s needs (including sub-conscious ones).
Direct communication, where we help the customer individually, answering questions or solving problems related to LMT services and devices. In direct communication with the customer, we adhere to the terms and conditions that are described in the Customer Service Standard.