Logo animation

If possible, we primarily us the animated logo on a black background. We can also use it on a white background and images (see Usage on backgrounds).

We can use this background, for example, to design screens for conferences. We do not use it in advertising materials.

In conformity with the terms and conditions for the use of the LMT logo, we only use the full colour version of the logo animation against a black or white background. It is not necessary to use the monocolour log, because the digital environment does not restrict the choice of colours. In individual cases, the use of the monocolour animation is permissible ‒ a white logo against a black background or black on white. It is also permissible to use the monocolour logo animation on an image ‒ a white logo against a dark background or black against light.

When positioning the LMT logo in a layout, we ensure free space around the logo – the edges of the layout must not be nearer than the specified distance. In a layout, the logo may be smaller. For an animated logo, the free surrounding space is bigger than for a static logo.

Here we specify the main formats in digital communication. In these examples, only the centred logo positioning is used. In this manner, we use the logo in all LMT logo animations. In addition, we use the 1” logo animation at the sides of formats in accordance with the rules for the use of the static logo.

We can also ad text to the logo animation in the manner shown in these examples.

In the digital environment, we can use animation for other graphic elements: names, icons and instructions. Here we define the basic animation principle, which we recommend using in all cases unless there is another special task for the movement of the object.

Object appearance 0,4”, object disappearance 0,2”